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Course Description

Great brand engagement starts with strong strategy. In this session students will learn the art of driving consumer action through brand interaction and experiences. Creative ideation, goal setting, and cross-functional team building processes will be taught to ensure you are employing the right tactics to suit market conditions, address Key Performance Indicators, and create remarkable brand activations.

Notes

Students may take this part one as a stand-alone course. Digital Marketing and Integrated Communication students who take both parts of this two one-day seminar will receive credit for one elective towards the certificate.

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