MCVIRL - Brand Creativity: Creating Contagious Content

Course Description

Todays smart marketer is always ready withcontagious brand content ready to activate at just the right moment. Whether your audience is cat lovers, car enthusiasts, or new mothers, the creative challenge is to be ready to connect with them, surprise or delight them, excite their emotion, and make them want to repeat, share, and amplify your content. In this new course, one of the nations foremost creative directors will inspire and coach you to create the kinds of slogans, tweets, images, clips, ads, themes, and attitudes your brand needs to have ready to deploy on web, mobile web, and broadcast platforms. Heres a wonderful opportunity to have fun while youre developing the keen cultural awareness and creative approach to audience engagement that employers and clients are looking for.