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Course Description

At first, the web was on your desk, then on your lap. Now it's in your hand--where it stays almost 24/7. Today's marketers need coordinated strategies to attract, entice, convert, and retain customers wherever and whenever they are online and across all the devices, platforms, and portals they use. Learn online audience analysis, web and device usage patterns, site planning and creative development for multiple platforms and search engines, build versus partner strategies, and ad targeting and messaging for web-enabled phones and mobile devices. There is one Saturday class on December 14th from 9:00 AM - 12:00 PM and 1:00 PM - 3:00 PM. No class on November 27th.
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