The Digital Marketing and Integrated Communications certificate uses real-world marketing case studies and projects to reinforce the foundational marketing knowledge that will help our learners accelerate their marketing careers. This certificate can be completed fully online, in person, or as a combination of both. The goals of the Digital Marketing and Integrated Communications certificate are that every learner will effectively:

  • Discuss basic marketing principles, including brand awareness and development
  • Develop an understanding of organizational issues and practices associated with the marketing field
  • Explore and leverage specialty areas, including marketing planning, brand development, advertising, digital marketing, social media, research, and public relations

Program Structure

  • Four required courses and two electives
  • Completion of a two-part workshop is equivalent to one full elective course
  • Students can complete the certificate in as little as three quarters
  • Class sizes are small, ranging from 10-20 students per course
  • Tuition for each course is $1,100

Class Format

Online

  • 6 weeks course length
  • Online classes meet once a week for six weeks
  • Weekly live class sessions, offered weekday evenings or Saturday mornings
  • Between the weekly synchronous sessions, participants complete required readings, assignments, and self-study activities

In-Person

  • In-person classes meet twice a week for four weeks on weekday evenings (6:30–9 p.m.) plus one daytime Saturday session
  • Convenient 3-day seminar format at the Gleacher Center in downtown Chicago
  • Thursday–Saturday from 9:00 a.m.–4:30 p.m.

Additional Details

Courses

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