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Course Description

This introductory workshop is designed to familiarize students with basic principles of and contemporary issues in email and social media marketing. Participants will learn how to create strategies to effectively reach constituents across various digital touchpoints through nontraditional marketing strategies, including brand storytelling, social purpose marketing, and inclusion marketing.

Notes

Students enrolled in the Digital Marketing and integrated Communications certificate who take BOTH parts of this workshop will receive credit for one elective.
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