IMKT21700 - Content Creation and Distribution for Media Platforms

Course Description

Social media is an essential tool for companies who want to connect with their target audience, and it is critical to any serious marketing plan. In this hands-on class, students will analyze and execute social media strategies for companies, brands, and organizations.

Students will learn how to use cutting-edge digital content tools that includes other marketing media and how it relates to clientele audiences and business growth in the social media realm.This can include email marketing automation like Active Campaign, Public Relations, Influencer Marketing and beyond. Students will explore different pathways as a social media manager with a focus on different platform specializations.

Students will review and evaluate an effective and comprehensive marketing system that will build relationships with prospects on behalf of clients.