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Course Description

This introductory course is designed to familiarize students with basic principles of and contemporary issues related to digital marketing communications. For each topic, the instructor will cover case studies, best practices, and challenges. Participants will learn how to create strategies to effectively reach constituents across various digital touchpoints. Part 2.

Notes

This is part two of a two-part workshop. The completion of both parts of the workshop is equivalent to the completion of one elective course in the Digital Marketing and Integrated Communications certificate program. 
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