A brand can be the foundation of successful marketing. Often, it is the most valuable asset of a business. But what is a brand and who defines it? This course challenges you to answer these questions and think deeply about the many facets and attributes of brands. You will learn how to create, develop, position, maintain, update, and extend a brand and how to build a brand-centered organization. You will consider the increasing competitive challenge to well-known national and global brands from generic and store-label goods and brand counterfeits.
Applies Towards the Following Certificates
- Digital Marketing and Integrated Communications : Required Courses