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Course Description

A brand can be the foundation of successful marketing. Often, it is the most valuable asset of a business. But what is a brand and who defines it? This course challenges you to answer these questions and think deeply about the many facets and attributes of brands. You will learn how to create, develop, position, maintain, update, and extend a brand and how to build a brand-centered organization. You will consider the increasing competitive challenge to well-known national and global brands from generic and store-label goods and brand counterfeits. 

 

Instructors

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Section Title
Inclusive Brand Marketing
Type
Online, self-paced
Dates
Mar 07, 2022 to Apr 14, 2022
Type
Online, fixed date
Days
Th
Time
6:30PM to 8:00PM
Dates
Mar 10, 2022 to Apr 14, 2022
Schedule and Location
Contact Hours
9.0
Location
  • Online
Delivery Options
Course Fee(s)
Tuition Fees non-credit $1,300.00
Instructors
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