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Course Description

Marketing today is undergoing a revolution. Digital tools and platforms from the Big Four (Amazon, Apple, Facebook and Google) are changing how we shop. Every marketer is watching changes in online shopping and how we shop in stores. Digital Shopper Marketing is about how today’s marketers are winning in this new environment. In this course you will be exposed to the latest thinking about the Shopper Path to Purchase. You will learn apply these concepts through class assignments. You will have a chance to interact with Shopper Marketing professionals through guest lectures.

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