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Course Description

Successful brands today require a well-balanced blend of art and science. This course introduces students to the science of (web) analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the analytic methods and tools right for their specific needs, understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.

 

Prerequisites

none

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Section Title
Analytic Applications for Marketers
Type
Online, self-paced
Dates
Jan 24, 2022 to Mar 02, 2022
Type
Online, fixed date
Days
W
Time
6:30PM to 8:00PM
Dates
Jan 26, 2022 to Mar 02, 2022
Schedule and Location
Contact Hours
9.0
Location
  • Online
Delivery Options
Course Fee(s)
Tuition Fees non-credit $1,100.00
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