IMKT21600 - Public Relations in Marketing

Course Description

Managing the reputation of your company and your brand has never been more important--or more challenging! What professional journalists and news media report still helps or hurts, but now the public has a potent voice, too, through a wide range of social and consumer-generated media. Learn to monitor, influence, and participate in the discussion. Discover steps you can take to shape favorable public and consumer opinion of your company and its brands and products. Learn to cultivate media contacts, answer media inquiries, and interest journalists in positive, newsworthy stories about your company and its products. Discover creative, cost-efficient ways to generate publicity for new products or for your entry into new markets.