This course aims at preparing students with moderate statistics experience to leverage those skills on the web. We will start with gaining a fundamental understanding of how the web works, enabling tracking of users and content. Also explored will be the user’s perspective, giving students a 360 view of the web experience. With this understanding we will explore the most common business questions and how to pair them with the right analytics objectives and tools. Finally, students will learn to share their hard won analysis and use it to encourage best practices on their site.
Applies Towards the Following Certificates
- Digital Marketing and Integrated Communications : Required Courses