WRIT92801 - The Heart of the Matter: Storytelling for Business

Course Description

Want to find a way to make writing for business and the professions even more effective? Simple: tell your story. In this eight-week class, you will learn to create an authentic, compelling story that clarifies your mission, vision, and value proposition. We will study storytelling in the context of business and discover the powerful role it plays in inspiring, motivating, and resonating with an intended audience. You will learn how to create your own illuminating narrative, one that explores who you are, where you come from, and most importantly, why you do what you do.

In this class, students will explore how to apply the age-old, universal need for story in ways that serve their personal and professional goals. Students will discover, craft, and hone their stories among a community of writers and professionals.